Alexa for radio stations

An Alexa Skill is a voice application available on the Alexa Skills Store, which adds new features to Amazon's virtual assistant. For your station, the skill lets listeners start playback through voice commands, directly on compatible devices like the Echo smart speakers.

It is an effective way to place your radio inside the listener's home, requiring only that they install your station's skill in advance.

The Skill is published from BRASCAST's official developer account on Amazon, ensuring speed, support and zero red tape for you.

To offer even more convenience to listeners, Amazon created RSK (Radio Skills Kit), a feature that allows your radio to be found without prior installation of a Skill.

When you sign up for the Alexa Skill with BRASCAST, RSK registration is already included, ensuring your station shows up both in the Alexa Skills Store and in the Alexa automatic catalog, increasing the chances of being discovered by listeners.

• RSK offers more convenience: the listener finds your radio without having to install anything.

• The Alexa Skill offers more reliability and features: it ensures your radio will play without depending on Alexa's algorithm alone, plus enables extras like "Ask the current song", direct activation link, custom layout with your radio logo and a personalized welcome message.

The ideal is to have both options. That is exactly what BRASCAST offers for your station.